About

Belgian designer, Julie Kegels , a graduate of Antwerp’s Royal Academy of Fine Arts, launched her eponymous label in 2024. Debuting at Women’s Fashion Week FW24-25 in Paris, her collection 50/50 challenged contemporary luxury by exploring different female archetypes and by doing so putting elegance and playfulness in the scale.

Each collection reflects Kegels’ vision: to challenge convention and create garments that resonate with the individuality of its wearers. The desire to defy conforming to a single archetype is a leitmotif that makes the brand stand out. Drawing from personal memories and modern influences, her work fuses timeless elegance with daring, forward-thinking elements.

Julie Kegels crafts more than clothing; she shapes a narrative, inviting women into a universe of authenticity and expressive sophistication.